Dairy brand Amul India has celebrated Farhan Akhtar’s much-awaited Hollywood debut with its trademark timely tribute. The special creative was unveiled soon after it was announced that Farhan would be playing the role of legendary sitar maestro Ravi Shankar in The Beatles – A Four-Film Cinematic Event.
Amul celebrates Farhan for his Hollywood debut
Amul, which is known for turning major cultural and entertainment milestones into witty pictorial moments, presented a doodle in which Farhan is sitting next to Ravi Shankar holding a sitar. Staying true to his pun-driven style, the artwork was captioned, “Sitar’s turn for Farhan!”
The actor re-shared the tribute on his Instagram Stories, replying warmly with “Oh, thank you” and heart emojis and tagging the brand in appreciation. The gesture immediately caught the attention of fans, who praised both the casting announcement and Amul’s clever wordplay.
About the Beatles – a four-film cinematic program
Directed by Academy Award winner Sam Mendes, The Beatles – A Four-Film Cinematic Event is an ambitious cinematic project structured as four interconnected biopics. Each film will be told from the perspective of a member of the iconic British band The Beatles – John Lennon, Paul McCartney, George Harrison and Ringo Starr. The series aims to chronicle the band’s extraordinary rise from their early days in Liverpool and Hamburg to becoming one of the most influential musical acts in history.
About Farhan’s role
Farhan Akhtar will play the role of Pandit Ravi Shankar, whose close friendship with Beatles guitarist George Harrison during the 1960s significantly shaped the band’s evolving sound. Shankar introduced Harrison to Indian classical music and spiritual philosophy, inspired the use of the sitar in several Beatles tracks, and fostered a deep inter-cultural exchange between East and West. Beyond musical experimentation, Shankar’s advice is believed to have influenced Harrison’s artistic discipline and philosophical outlook.
For Farhan, this role marks an important milestone, expanding his presence on the global stage. Known for his versatile career as an actor, director and producer, this Hollywood project follows his last Bollywood film, 120 Bahadur, a historical war drama in which he played Param Vir Chakra awardee Major Shaitan Singh Bhati, who fought in the Battle of Rezang La in 1962. The film, directed by Rajneesh “Reji” Ghai, received positive reviews for its performances and war sequences, but struggled at the box office.