of Ranveer Singh Dhurandhar The franchise has emerged as one of the biggest Hindi box office successes of all time. Before breaking records, the Aditya Dhar directorial received criticism for its marketing strategy.
Now, Varun Gupta, founder of Max Marketing, the agency behind the franchise’s promotional campaign, has opened up on why Ranveer Singh did not promote the film.
During the conversation with The Daily Empire PodcastVarun also recalled how Aditya Dhar reacted to the criticism around him of dirt Marketing strategy.
Why Ranveer Singh did not promote Dhurandhar
Varun said that Ranveer took a step back from the spy action film as his previous few films did not perform as per expectations.
Contrast this decision with Ranbir Kapoor’s campaign for animalVarun said, “Before the release of Ranbir’s ‘Tu Mooji Mein Makkar’ C Animal, Ranveer Singh didn’t have a special run before Dhurandhar.”
He added, “There was a very conscious decision between us, the director, the producer and the actor. We were like, ‘Okay, let the film and its properties do the talking. Don’t let the actors do the talking.’
Varun’s company has been associated with the marketing campaign of similar films before rrrr, animalAnd Kalki 2898 AD.
Varun said that the producers of Dhurandhar released a 3.5-minute-long promotional video six months before its release, which was unusual in Bollywood.
He also said that his agency was brought on board before the cast was finalised.
Dhurandhar Marketing Head on Aditya Dhar’s response
He also recalled the negativity surrounding the film, stating that articles would slam the lack of buzz around it. Dhurandhar.
“Aditya would send them to me and say, ‘Everything is fine.’ No questions asked,” explained Varun.
The marketing executive also said that he is happy for everyone associated with the franchise.
Praising Aditya Dhar and Ranveer Singh in particular, he said that the pair had “put so much beyond what they should have been as a director and as an actor.”
Varun also discussed the films alleged paid smear campaigns before their release. He claimed that when a particular actor’s film is about to release, some sections criticize it unnecessarily.
He added that filmmakers are condemned by the audience whether they take the lead actor out for promotions or not.
Dhurandhar Ranveer Singh, R Madhavan, Arjun Rampal, Sara Arjun, Rakesh Bedi, and Akshay Khanna played the lead roles. The first part grossed over Rs 1,300 crore worldwide.
second part, Dhurandhar: RevengeCollected over Rs 1,800 crore worldwide, becoming one of the highest-grossing Indian films of all time.
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