On Monday (November 2), Telugu superstar Chiranjeevi and his actor-son Ram Charan met Home Minister Amit Shah to share their deep concerns about the misuse of AI and deepfake technologies that threaten the dignity and rights of artists. The Union Minister assured them of help and advised them to make a written representation to investigate the matter thoroughly.
“It was an honor to meet Hon’ble Union Home Minister, Shri @amitshahofficial ji today. I shared my deep concerns about the misuse of AI and deepfake technologies, which pose a serious threat to artists’ rights, dignity and creative content.
“He listened to our concerns with great understanding and assured us that the government will immediately investigate the matter and work to introduce strict security and stringent penalties. He advised us to submit a written representation and assigned Mr. @gkishanreddyofficial Guru to coordinate the matter,” Chiranjeevi wrote on his Instagram.
“This is an encouraging step for the film community. I am grateful for his confidence and hope that meaningful security will be implemented soon,” he added.
Ram Charan also shared pictures of the meeting and said that the government has assured him of strict action against wrongdoers.
Honorable Union Home Minister Mr. @amitshahofficial ji and my father Mr. @chiranjeevikonidela Garu today.
“I am encouraged by his understanding and positive response to our concerns about the growing misuse of AI and deepfake technologies and their serious impact on artists and our industry.
“His assurance that the government will promptly investigate the matter and work for stronger safeguards and strict action against such abuses is truly heartening,” Ram Charan wrote.
In recent times, many film artists in languages have fallen victim to the misuse of deep artificial technology and AI which poses a serious threat to their rights and identities.
In January 2024, Delhi Police arrested Emani Naveen, a 24-year-old B.Tech graduate from Guntur, Andhra Pradesh, for making and uploading a viral deepfake video of actress Rashmika Mandana. After the video went viral in 2023, Rashmika strongly opposed the misuse of AI.
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