Shah Rukh Khan is bringing a big Bollywood concert to Abu Dhabi and fans are eagerly waiting for it. The superstar is behind UNIFYD, a new music and cultural festival that will take place on March 20, 2027 at Etihad Live on Yas Island.

The one-day event will bring together some of India’s biggest music stars on one stage. Arijit Singh will perform along with Karan Aujla and Sonu Nigam. More than 15 artists are expected to perform on multiple stages, and details will be announced in the coming weeks.

Accordingly districtThe official ticketing partner of UNIFYD, ticket sales will open in two phases. Emirates NBD cardholders will get early access from Monday, October 19, 11am to Tuesday, October 20, 11am. General ticket sales will begin on Tuesday, October 20 at 12 noon.

According to Rolling Stones IndiaShah Rukh Khan said in a statement, “I have seen stories told on screen and they bring people together. Music has the same extraordinary power. UNIFYD, produced by D’Yavol Live in association with District, will unite India’s most incredible artists on a common stage for the first time. The festival promises to be a true spectacle on a grand scale of duration and energy.”

Abu Dhabi is just the beginning for UNIFYD, as organizers plan to take the festival to other cities and countries in the future. For the first event, their focus is to bring together music fans from India, the Middle East and other parts of the world where South Asian communities live.

For Indian music fans living in the UAE, this event provides an opportunity to enjoy the performance of some of their favorite singers at one place.

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